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2024
Rocketship Double I.P.A.
use the word "rocketship" to fuel a beer label design that's out of this world
Illustration
Art Direction
Adobe Illustrator
Branding & Identity
Packaging
Taking a single word, "rocketship", I crafted a beer label part of a creative challenge inspired by The Daily Logo Challenge. Digging into research, I came across rocketship designs from the mid-century atomic era that sparked the overall color palette and theme for what the label would become.
For the focal point, I hand drew a clean vector illustration of a hop to create upward momentum. Brush script paired with a futuristic sans serif popped against a dark background featuring a bright, mid-century modern inspired color palette.
This was a fun creative challenge but if you love this design and want something similar for your next project, let's talk!

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